Stand by

“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.”
Donald Norman

This series reflects on the relationship that I have with Product Design.
It portrays, through unconventional associations of the body with objects, my intra and interpersonal relationships with material goods, bearing in mind that, in its complexity, the human being is moved daily by a series of sensations when faced with different objects.



Joana Dionisio, Portugal, 2022 ©